News summary 09/04/08
Speculation over Microsofts next move after the collapse of talks with Yahoo has dominated the news this week, while Google potential ad tie-up with Yahoo! has also made headlines. |
News summary 07/05/08
Advertising may play a key component in a deal between search engines Google and Yahoo, while shares in Yahoo fell 15 per cent following its withdrawal from a takeover agreement with Microsoft. |
'Basics are important' for online marketing
Online marketing techniques are most effective when they motivate consumers to take action, an international marketing trainer has claimed. |
News summary 02/05
The news has been dominated with the potential acquisition of Yahoo! by Microsoft, with Google also making the headlines through its designer iGoogle skins and DoubleClicks integration with mobile ad networks. |
News summary 30/04/08
The potential acquisition of Yahoo! by Microsoft dominated headlines this week, with Google development of precision image software also prominent. |
M&S could sell rival brand food online
Marks & Spencer may launch an online food shop that sells items made by rival brands alongside its own products. |
News summary 25/04/08
Google, Yahoo! and Microsoft have all been prominent in the headlines this week. |
Yahoo to reveal Q1 results tonight
Microsoft may be forced to up its bid for Yahoo! if the search engines first quarter results, due to be revealed tonight, are better than expected. |
News summary 16/04/08
This weeks news so far includes a tie-up between AOL and Verizon for mobile marketing, and a move by Google into software as a service. |
News summary 11/04/08
This weeks news includes the (too?) popular iPlayer from the BBC, and the latest on the possible takeover of Yahoo! by Microsoft. |
