The goal of the program is to save lives and reduce injuries resulting from motor vehicle crashes by increasing seat belt usage from the current 90 percent usage to the state’s goal of 92 percent.

During this elevated awareness period, motorists are reminded seat belts and child safety seats are not just for long road trips. They are lifesavers for the cross town shopping trip as well. Too many people, especially young male drivers and teenaged passengers, still harbor the attitude a deadly crash will not happen to them. But deadly crashes happen every day on city streets.

Using seat belts does not cost a dime, but not using them could cost a person a citation during this intensified enforcement period. It’s simple: “Click It or Ticket.”